This Privacy Policy explains how Follow My Site ("we", "us") collects, uses, and shares information when you use our website and Service. We are committed to handling your data responsibly and transparently.
1. Information we collect
- Account & checkout information — your name, email address, and mobile number when you register or purchase a plan.
- Profile content — the information you add to your digital business card (such as title, company, links, images).
- Payment information — payments are processed by Razorpay. We do not store your full card details; we receive limited transaction data (such as payment status and amount).
- Usage & device data — IP address, browser type and user agent, pages viewed, referring URLs, and similar technical data collected automatically.
- Marketing & attribution data — UTM parameters and advertising click identifiers (such as Meta's fbclid) when you arrive from an ad or campaign.
2. How we use your information
- To create and operate your account and digital business card;
- To process payments, activate plans, and send service emails (such as your login details and receipts);
- To provide support and respond to your requests;
- To measure, secure, and improve the Service;
- To run and optimise our advertising and understand which campaigns are effective.
3. Cookies & tracking technologies
We use cookies and similar technologies for essential functionality, analytics, and advertising. This includes a first-party cookie that stores campaign attribution (UTM parameters and ad click identifiers) so we can understand how visitors find us.
Meta Pixel & Conversions API
We use the Meta Pixel (a browser-side tag) and the Meta Conversions API (a server-side connection) to measure the performance of our ads, reduce duplicate reporting, and build audiences for marketing. When you interact with our site, we may share event data with Meta Platforms, Inc., including:
- Events such as page views, checkout initiation, and purchases, along with the value and currency of a transaction;
- Hashed identifiers — your email, phone number, and name are irreversibly hashed (SHA-256) before being sent, so Meta cannot read the original values;
- Technical and advertising identifiers such as your IP address, browser user agent, and Meta browser/click cookies (_fbp / _fbc).
This data helps match conversions to ad interactions and create remarketing and lookalike audiences. Meta processes this information under its own data policy.
4. How we share information
We do not sell your personal information. We share data only with service providers who help us run the Service, including: Razorpay (payments), our hosting and email providers, and Meta (advertising measurement as described above). We may also disclose information where required by law.
5. Data retention
We keep your account and profile data for as long as your account is active or as needed to provide the Service, and as required to comply with legal obligations, resolve disputes, and enforce our agreements.
6. Your choices & rights
- Ad tracking — you can limit interest-based ads through your Meta ad settings and your browser/device cookie controls.
- Access & deletion — you may request access to, correction of, or deletion of your personal data by contacting us.
- Account closure — you can ask us to close your account and remove associated content.
7. Security
We use reasonable technical and organisational measures to protect your information. No method of transmission or storage is completely secure, but we work to safeguard your data and limit access to it.
8. Children
The Service is not directed to children under 18, and we do not knowingly collect personal information from them.
9. Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date above reflects the latest revision.